Clusters of creative and technology jobs in Victorian areas such as inner Melbourne’s Cremorne will be strengthened by a new planning zone and policy to support Enterprise Precincts.
Minister for Planning Richard Wynne and Minister for Innovation and the Digital Economy Philip Dalidakis launched Unlocking Enterprise in a Changing Economy at the opening of leading accounting software company MYOB’s new Cremorne office today, which will eventually be home to its 1200 staff.
“MYOB’s investment in Cremorne is yet another great example of Victoria’s thriving digital tech sector creating jobs for Victorians.”
Minister for Innovation and the Digital Economy Philip Dalidakis
MYOB joins other technology groups moving to Cremorne including Seek, Carsales.com and REA Group, as well as a dynamic mix of freelance creative and start up industries that has seen the area dubbed ‘Silicon Yarra’.
The Enterprise Precincts policy will support jobs growth in areas already attracting emerging economy businesses.
It will guide decisions around transport, governance, use of public land and business assistance in areas such as Cremorne, and includes the new tailor-made employment zone Commercial 3, which will reduce the council planning burden for a host of businesses from urban makers to co-working spaces.
“Cremorne is an exciting example of the potential of Enterprise Precincts we’re creating. We’re supporting a creative entrepreneurial community to grow and create jobs.”
Minister for Planning Richard Wynne
Cremorne is one of a number of Melbourne inner urban areas attracting clusters of creative, technology, and innovation startups, drawn by the presence of like-minded entrepreneurs, heritage buildings, co-working spaces, a mix of large and small land parcels left by departing large industries, and good public transport.
Other Emerging Precincts of this nature include parts of Collingwood, South Melbourne and Brunswick, which share the potential to grow business and jobs outcomes when they receive coordinated support.
Mr Wynne announced $150,000 of Streamlining for Growth funding for the Victorian Planning Authority and the City of Yarra to work in partnership with Cremorne’s creative local community, to identify transport and business improvements as well as strategic redevelopment sites to further grow the hub.
Reinforcing inner Melbourne’s Enterprise Precincts is estimated to add $900 million to the Victorian economy by 2036, creating extra jobs and improved productivity in the areas.
To learn more visit planning.vic.gov.au/policy-and-strategy